CRM Manager

Role Overview

The CRM Manager will lead lifecycle and loyalty marketing execution, owning day-to-day CRM operations across email, SMS, push, and in-app messaging, using Braze to build sophisticated customer journeys, segmentation strategies, and personalized campaigns.

What You Will Do

The CRM Manager will own the day-to-day execution of CRM campaigns, build and launch campaigns, manage a high-volume campaign calendar, develop customer segmentation and personalization strategies, and execute loyalty marketing initiatives.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in CRM, lifecycle marketing, retention marketing, or a related discipline, with strong hands-on Braze experience, analytical skills, and experience using customer data to drive measurable business results.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, retention marketing, or a related discipline
• Deep, hands-on Braze experience
• Strong experience executing high-volume CRM campaigns across email, SMS, and push notifications
• Experience developing lifecycle strategies, automated customer journeys, and personalized marketing campaigns
• Strong understanding of loyalty marketing, including member segmentation, rewards communications, retention, and reactivation
• Experience managing deliverability, messaging frequency, campaign costs, and performance optimization
• Strong analytical skills and experience using customer data, reporting, and experimentation to drive measurable business results

Benefits

• Competitive Pay
• Remote Flexibility
• Paid Time Off
• Public Holidays

Tagged as: Data Analysis