Senior Web Marketing Manager

Role Overview

Hiya is hiring a Senior Web Marketing Manager to define and lead how our marketing website shifts and scales in the era of an AI-enabled buyer’s journey. The role will drive how Hiya’s web properties influence what buyers know, discover, and decide about Hiya on and off site, with a north star goal to deliver high-quality conversions and sales pipeline.

What You Will Do

The Senior Web Marketing Manager will own and lead Hiya’s website strategy & roadmap across the buyer journey and the KPIs that go with it: traffic growth, engagement, conversion rate, and pipeline contribution. The role will also build and run the CRO program, translate campaign and positioning strategy into compelling landing pages and web experiences, and work with engineering to build the page systems that let demand and audience marketing teams deploy campaigns quickly.

Why It Might Be a Fit

The ideal candidate will have 5-7 years of experience in website marketing, digital/growth marketing, or web conversion management, ideally in B2B SaaS. The candidate will have a proven track record running CRO and experimentation (A/B testing) programs tied to conversion and pipeline, and hands-on experience with a modern martech stack.

Requirements

• 5-7 years of experience in website marketing, digital/growth marketing, or web conversion management
• Proven track record running CRO and experimentation (A/B testing) programs tied to conversion and pipeline
• Hands-on experience with a modern martech stack — CMS (Sanity or comparable), Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, HubSpot
• In-depth understanding of SEO / SEM, with technical SEO and performance optimization experience
• Web analytics and attribution fluency, with the ability to connect web performance to CRM and pipeline
• Working proficiency with HTML, CSS, and JavaScript for on-page edits, QA, and collaboration with engineering

Benefits

• Equity Compensation: ownership aligned with your impact and the company’s growth
• L&D budget to support your growth and real internal mobility

Tagged as: Google Analytics, HubSpot, Pipeline Management