Channel Digital Marketing Specialist (E-commerce Japan and Australia)

Role Overview

As a Channel Digital Marketing Specialist, you will play a key role in driving profitable digital growth within the Japan & Australia market. You will be at the forefront of developing and executing optimized, channel-specific strategies that align with commercial goals and brand direction.

What You Will Do

Improve and implement digital channel strategies tailored to the Japan market. Manage campaigns across PPC, social media, analyze performance data to optimize traffic, conversion, and revenue, collaborate with internal teams, and manage and report on channel budgets and KPIs.

Why It Might Be a Fit

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership.

Requirements

• 3+ years experience in digital marketing
• Experience in digital marketing with a strong understanding of digital media performance and key marketing metrics
• Strong analytical, communication, and project management skills
• Experience working with cross-functional teams and external agencies
• Experience using Google Analytics (GA4 preferred), with a good understanding of Google Ads, Meta Ads Manager or other paid media platforms
• Business English proficiency level and Japanese proficiency level at N3 or above

Benefits

• 25% staff discount usable on all our H&M Group brands in stores and online
• Commuting fee
• Celebration of Long Service Award
• Childcare / Family Care Leave
• Health checkup
• Wellness benefit
• Paid leave / Sick leave
• Volunteer benefit
• Opportunity to work with global environment