Role Overview
Drive profitable digital growth in the Korea market by leading Paid Media content and communication strategies, analyzing campaign performance, and improving content strategies.
What You Will Do
Plan advertising content and copy, optimize digital campaign performance, analyze campaign performance and market trends, and improve content strategies.
Why It Might Be a Fit
You will help deliver a consistent brand experience and drive commercial performance across digital channels, working closely with regional teams and cross-functional stakeholders.
Requirements
- 3+ years of experience in Digital Marketing or E-commerce
- Strong understanding of digital media performance and key marketing metrics (CPM, CTR, CPC, CPA, ROAS)
- Strong experience in content planning, copywriting and creative briefing
- Ability to analyze campaign performance and translate insights into content and creative strategies
- Experience managing Affiliate Marketing or Traffic Acquisition channels
- Strong project management and stakeholder management skills
- Experience working with cross-functional teams and external agencies
- Experience using Google Analytics (GA4 preferred), Meta Ads Manager or other digital marketing platforms
- Structured, proactive and results-oriented mindset
- Interest in fashion, retail and customer experience
- Business English proficiency
Benefits
- 25% staff discount usable on all H&M Group brands in stores and online
- Inclusion in the H&M Incentive Program – HIP
To apply for this job please visit jobs.smartrecruiters.com.
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