Marketing Automation Manager

Role Overview

Fastmarkets is looking for an experienced Marketing Automation Manager to take ownership of their marketing automation capability and help build a more sophisticated, scalable, and customer-led approach to lifecycle marketing.

What You Will Do

The role involves owning the day-to-day development and optimisation of automation programmes, building and testing automated marketing programmes, and translating customer lifecycle strategy into automated journeys.

Why It Might Be a Fit

The ideal candidate will have strong hands-on experience with Adobe Marketo Engage, a strong understanding of Salesforce CRM, and experience building sophisticated nurture programmes and automated customer journeys.

Requirements

• Strong hands-on experience using Adobe Marketo Engage
• Strong understanding of Salesforce CRM
• Experience building sophisticated nurture programmes and automated customer journeys
• Good understanding of lead management, scoring, segmentation, and lifecycle stages
• Experience working with large customer and prospect databases
• Strong analytical mindset with experience using campaign and customer data to improve performance
• Excellent attention to detail, particularly around campaign logic, testing, and data

Benefits

• Fair pay
• Flexible allowance
• Range of core benefits
• Support for diverse global team