Manager – Performance Marketing

Role Overview

Execute and optimize paid marketing campaigns across channels, work with product, category, and sales teams to improve funnel performance, and drive experiments to improve lead quality, conversion rates, and ROAS.

What You Will Do

Plan, launch, and optimize paid campaigns, track and optimize for CPL, conversion rates, CAC, and ROAS, manage campaign budgets, and experiment with new campaign formats, messaging, and acquisition strategies.

Why It Might Be a Fit

The role requires someone who can drive experiments and cross-functional initiatives to improve lead quality, conversion rates, and overall ROAS, with a strong analytical mindset, experience running experiments and A/B testing, and a good understanding of marketing funnels and conversion optimization.

Requirements

• 3–5 years of experience in performance marketing / growth marketing
• Hands-on experience of managing 50L+ monthly budget across Meta and Google Ads
• Experience in product companies, consumer internet, or start-ups preferred