Manager – Marketing Analytics

Role Overview

The Manager – Marketing Analytics will lead the enterprise Marketing Analytics function responsible for delivering data-driven insights that inform strategic decision-making across Holman’s retail and commercial businesses. The role oversees the design, integration, and governance of marketing data across multiple platforms to ensure leadership has timely, accurate, and actionable visibility into performance and ROI.

What You Will Do

Deliver enterprise marketing performance, channel performance, and ROAS dashboards providing unified visibility into spend efficiency and market share trends. Ensure integrity and governance of marketing data pipelines across reporting infrastructure. Translate complex analytical findings into strategic recommendations that inform media investment and cross-channel optimization.

Why It Might Be a Fit

The ideal candidate will possess a deep understanding of the Holman companies, products, and solutions offered. They will have a proven track record in developing data architecture, attribution methodologies, and KPI frameworks that drive measurable revenue and efficiency outcomes. The candidate will be proficient in Python, R, SQL, and Databricks, and have experience leading cross-functional analytics or business intelligence teams supporting enterprise-level performance.

Requirements

• Graduate degree in data science, statistics, analytics, or related field
• 8+ years of progressive experience in marketing analytics or data-driven strategy
• 3+ years of experience leading cross-functional analytics or business intelligence teams
• Certifications in Power BI, Databricks, Google Analytics 4, GitHub
• Proficient in Python, R, SQL, and Databricks

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement