Director of Product Marketing (Hybrid)

Role Overview

The Director of Product Marketing will own how Homebase wins small business owners, leading the Product Marketing team and working daily with Growth, Creative, Product, Sales, and Support. The role requires 8+ years of experience in Product Marketing or go-to-market roles, with a focus on building a company narrative from customer insight and growing people into bigger roles.

What You Will Do

The Director of Product Marketing will own the company narrative and testing system, make pricing and packaging decisions, build industry go-to-market programs, and give Sales and Support scripts and plays. The role requires a hands-on leadership approach, with a focus on writing the first draft of the narrative and running the team with AI built into its work.

Why It Might Be a Fit

The ideal candidate will have experience marketing to small businesses or hourly teams, a background in HR, payroll, or fintech software, and pricing work in freemium-to-paid models. The role is not for those who prefer to direct from a distance or need months of research before anything ships.

Requirements

• 8+ years of experience in Product Marketing or go-to-market roles
• Leadership experience in Product Marketing or go-to-market roles
• Experience building a company narrative from customer insight
• Ability to grow people into bigger roles
• Experience with AI in Product Marketing or go-to-market roles

Benefits

• Stock options
• 401(k) with 4% match
• Comprehensive healthcare
• Flexible time off
• AI access
• Family support
• Protection plans
• Work from anywhere month
• Meeting-free weeks yearly
• Workspace perks