Head of Demand Generation

Role Overview

As Hometap’s Head of Demand Generation, you’ll own a large portion of the paid acquisition engine that connects homeowners with Hometap, reporting to the Chief Growth Officer. You’ll lead a small team of marketers and manage a large annual media budget across paid search, paid social, and emerging channels, with full accountability for volume, efficiency, and lead quality.

What You Will Do

Channel Strategy & Performance, Measurement, Forecasting & Budget, Leadership & Collaboration, What You Bring

Why It Might Be a Fit

12+ years of performance or growth marketing experience, including 5+ years leading teams, Proven track record managing an annual paid media budget of $15M or more, Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category strongly preferred

Requirements

• 12+ years of performance or growth marketing experience, including 5+ years leading teams
• Proven track record managing an annual paid media budget of $15M or more
• Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category strongly preferred
• Experience optimizing a multi-step conversion funnel where lead quality is confirmed weeks after the initial conversion
• Hands-on experience with media mix modeling and incrementality testing (such as geo holdouts or lift studies), and a clear point of view on moving beyond last-click attribution
• Deep expertise across Google Ads, Microsoft Advertising, Meta, TikTok, and YouTube
• Strong financial acumen, including forecasting, channel-level budget allocation, and unit economics (CAC, LTV, payback)
• Track record of hiring, developing, and mentoring high-performing teams
• Experience managing agency partners and holding them accountable to clear performance goals
• Experience with conversion rate optimization, including landing page and funnel testing
• A collaborative approach to working with Creative, Finance, Business Operations, Product, and Analytics teams
• Excellent written and verbal communication skills, with the ability to turn complex data into clear recommendations for executives
• Bachelor’s degree, ideally in marketing, business, economics, or a related field

Benefits

• Competitive compensation
• Healthcare coverage
• Generous PTO
• Meaningful equity package
• Strong culture with plenty of opportunities for team-building and camaraderie

Tagged as: Forecasting