Role Overview
The Senior Digital Marketing Lead will own and drive the organization’s digital marketing strategy, with strong expertise in social media and content marketing, to strengthen brand visibility, generate qualified leads, drive website traffic, and contribute to revenue growth.
What You Will Do
Develop campaigns to generate high-quality inbound leads and marketing-qualified leads (MQLs), manage lead-generation programs across search, social media, email, content, webinars, events, and other digital channels, and work closely with Sales to define lead quality, lead scoring, and conversion objectives.
Why It Might Be a Fit
The role requires a strategic thinker with an analytical, data-driven approach and excellent communication, storytelling, and stakeholder-management skills, with 10–15 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing, within HR Tech or B2B SaaS companies.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- MBA/PGDM in Marketing preferred.
- 10–15 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing, within HR Tech or B2B SaaS companies.
- Strong hands-on expertise in both social media marketing and content marketing, with a track record of successful campaigns.
- Proven experience leading and managing a team of marketing professionals with direct reports.
- Proven experience managing multi-channel digital campaigns and lead-generation programs.
- Strong working knowledge of tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEO tools, and social media management platforms.
To apply for this job please visit linkedin.com.
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