Senior Marketing Campaigns Manager, ABM

Role Overview

We are seeking a Senior Campaigns and ABM Manager to own account-based marketing strategy and execution while leading integrated campaigns that generate pipeline and accelerate revenue.

What You Will Do

Own ABM strategy and execution across East Coast priority accounts and other assigned target-account segments. Build one-to-one, one-to-few, and one-to-many programs based on account tier, segment, intent signal, buying stage, and pipeline status.

Why It Might Be a Fit

This is a senior individual-contributor role responsible for turning account intelligence and campaign strategy into coordinated, measurable programs across digital, field, webinars, direct mail, gifting, partner channels, and Sales or SDR outreach.

Requirements

• 6+ years of B2B marketing experience, with a focus on ABM, campaign management, demand generation, or integrated marketing programs in a high-growth SaaS or technology company.
• Proven track record designing and executing ABM programs that generate measurable pipeline and accelerate deal velocity.
• Demonstrated ownership of integrated campaigns or programs from strategy and planning through execution, follow-up, reporting, and optimization.
• Hands-on experience managing campaigns in a project management system such as Asana, Monday.com, Wrike, Jira, or similar.
• Strong experience planning and executing webinars or virtual events across multiple regions and time zones.
• Experience with ABM and intent technology such as 6sense, Bombora, Influ2, ZoomInfo, or equivalent platforms.
• Experience with direct mail and gifting platforms such as Reachdesk or equivalent tools.
• Strong command of Salesforce for campaign setup, campaign membership, account-level pipeline tracking, attribution, and reporting.
• Familiarity with Pardot, Marketo, HubSpot, or another marketing automation platform.
• Ability to build buying-group maps, account engagement plans, tiered plays, campaign briefs, project plans, and measurement frameworks from scratch.
• Strong understanding of lead and account lifecycle management, segmentation, campaign tracking, attribution, and funnel measurement.
• Highly organized and detail-oriented, with the ability to manage multiple account plays, campaigns, webinars, stakeholders, and deadlines without losing clarity or momentum.
• Strong written and verbal communication skills, with the ability to clearly summarize plans, status, risks, and results.
• Strong cross-functional collaboration skills and the ability to balance input from multiple stakeholders while maintaining clarity and accountability.
• Ability to operate independently, create structure in an evolving environment, and influence without direct authority.
• Comfort working with complex technical subject matter and translating it into account-relevant messaging for CISOs, security architects, IT, and SecOps practitioners.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Flexible vacation policy
• Generous parental leave
• Equity package in the form of stock options

Tagged as: Account-Based Marketing