Field Marketing Manager

Role Overview

The Field Marketing Manager bridges the gap between national brand strategy and local business performance. As the local marketing advisor for a portfolio of franchise owners, you’ll help owners understand how marketing influences every stage of their business—from lead generation and sales conversion to profitability, market share, and long-term growth.

What You Will Do

Drive Local Business Performance by analyzing business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities. Facilitate quarterly local business reviews focused on improving local business performance. Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions.

Why It Might Be a Fit

As a franchisee-first organization, we believe our success is directly tied to the success of the owners we serve. The Field Marketing Manager is one of the most important advocates for that success. You’ll work alongside Franchise Business Consultants, Digital Marketing partners, Operations, and Brand Leadership to support franchise owners and drive accountable to agreed-upon growth plans and execution.

Requirements

• Bachelors degree in marketing, business, or a related discipline
• 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing
• Experience working directly with business owners or executive-level clients
• Strong understanding of marketing analytics and business performance metrics
• Experience facilitating strategic business reviews and presenting recommendations to stakeholders
• Excellent communication, relationship management, and consulting skills

Benefits

• Base salary of $90,000 to $105,000
• Opportunities for growth and professional development
• Committed personal support, tools, and empowerment to pursue success