Senior Marketing Manager (Lifestyle Direction)

Role Overview

The Senior Marketing Manager will be responsible for cross-border cooperation and sponsorship development, content and social media operations, and integrated marketing and project promotion. The role requires 5+ years of experience in marketing, with a focus on lifestyle, luxury goods, high-end exhibitions, fashion, and home.

What You Will Do

Key responsibilities include establishing and managing a cooperation database, coordinating WeChat/Xiaohongshu/Douyin/Video Number content matrix, planning media activities, and monitoring marketing funnel data.

Why It Might Be a Fit

The ideal candidate will have strong business development and cross-border cooperation abilities, excellent content planning and social media operation skills, and good integrated marketing and project promotion abilities.

Requirements

• Bachelor’s degree or above, marketing / communication / media-related majors preferred
• 5 years or more of experience in marketing in the fields of lifestyle, luxury goods, high-end exhibitions, fashion, and home
• Strong business development and cross-border cooperation abilities
• Excellent content planning and social media operation abilities
• Good integrated marketing and project promotion abilities