Product Marketing Manager (Growth)

Role Overview

As a Product Marketing Manager, Growth, you own the go-to-market strategy for Housecall Pro’s free trial, onboarding, and product activation experiences, helping new Pros become active, successful customers. You shape how Pros discover, experience, and adopt our products—from the first message they see on our website to the in-app guidance that helps them realize value quickly.

What You Will Do

Own go-to-market strategies for free trial, onboarding, and product activation, develop compelling product messaging and positioning, plan and execute A/B tests, guide feature introduction, lead change management, and partner with cross-functional teams.

Why It Might Be a Fit

Excellent communication and storytelling skills, strong analytical and problem-solving skills, ability to collaborate cross-functionally, creative and experimental mindset, strong organizational skills, and a proactive, ownership-driven approach to identifying challenges and delivering measurable business impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• 5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions
• Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives
• Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement
• Proficiency in analyzing customer behavior, funnel performance, and cohort data using analytics tools
• Strong understanding of customer segmentation, market research, and product-led growth strategies
• Experience writing clear, compelling product messaging and in-app content for non-technical audiences
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits

Tagged as: Change Management