Data Analytics Manager – Media and Digital Performance

Role Overview

As Data Analytics Manager – Media and Digital Performance, you will be a hands-on expert individual contributor responsible for analyzing media performance across all paid channels and turning insights into optimization recommendations as part of our Global Paid Media & Growth team.

What You Will Do

You will lead post-campaign deep dives and ad hoc analyses, collaborate closely on dashboard and reporting automation with our Technology team, and help develop our overall media effectiveness capabilities.

Why It Might Be a Fit

You will also own media data quality and governance, including KPI definitions, a global campaign naming convention and tracking/tagging audits, ensuring our media data is accurate, consistent, and ready to inform future strategy and plans.

Requirements

• 6 – 8 years of relevant hands-on experience in media/digital analytics
• Bachelor’s or Master’s degree in Media, Marketing or relevant field of study
• Expert-level hands-on experience with digital media platform reporting tools and APIs
• Direct experience analysing paid media performance across multiple channels and platforms
• Demonstrated experience informing media optimisation decisions through data
• Strong understanding of media and digital KPIs across the funnel
• Working knowledge of attribution approaches
• Strong data storytelling skills
• Commercial mindset, connecting media and digital performance to business outcomes
• Highly self-directed and comfortable owning projects independently from problem definition to delivery
• Strong attention to detail and a rigorous approach to data accuracy
• Ability to manage multiple stakeholders and competing priorities in a fast-paced environment
• Curiosity and a proactive approach to staying current with changes in the media and measurement landscape
• Familiarity with and experience working with Tech teams on BI tools and web analytics platforms

Benefits

• Monthly ‘Self Love Days’
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Tagged as: Data Analysis