Role Overview
The Sr. Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor, responsible for the strategic development, execution, and optimization of the basketball and ice hockey marketing calendar.
What You Will Do
Own strategy and execution, lead the pod, champion a test-and-learn culture, partner and collaborate, manage external partners, understand the customer deeply, analyze and report, manage budget and resources.
Why It Might Be a Fit
The ideal candidate is highly strategic, execution-focused, and deeply knowledgeable about the elite basketball landscape.
Requirements
- 5–8 years of marketing experience
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Strong knowledge of the elite basketball landscape and the relevant buyer personas: analytics, human performance, and player recruitment
- Proven experience marketing to elite sports organizations in a B2B environment, with a track record of driving demand and retention
- Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media
- Experience with web analytics applications (such as Google Analytics), optimizing campaigns through A/B testing, and leveraging data to analyze and report on performance
Benefits
- Flexible vacation time
- Company-wide holidays
- Paid sabbatical every five years
- Medical plans tailored for you and your family
- Vision, dental, and fertility benefits
- EAP and Employee Resource Groups
- 401(K) matching up to 4% of your own contribution
To apply for this job please visit job-boards.greenhouse.io.
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