Google Ads Specialist (Advanced Tracking & AI Automation)

Role Overview

We’re engaging experienced Google Ads specialists in the Philippines as independent contractors to work with our Perth team. The focus of this engagement is conversion tracking. You’ll take direction from our Google Ads lead in Perth and work closely with our Account Managers.

What You Will Do

Set up, audit and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager and Cloudflare Zaraz. Manage and optimise Google Ads campaigns across Search, Performance Max, Shopping, Display and YouTube for multiple client accounts.

Why It Might Be a Fit

At least five years of hands-on Google Ads experience, ideally with substantial experience in a digital marketing agency. Practical experience building and troubleshooting Google Tag Manager and GA4 tracking setups, including diagnosing why conversions aren’t firing correctly.

Requirements

• At least five years of hands-on Google Ads experience
• Practical experience building and troubleshooting Google Tag Manager and GA4 tracking setups
• Strong experience with Performance Max, Shopping campaigns, Merchant Center feeds and Smart Bidding strategies
• Experience auditing, restructuring and improving underperforming or poorly configured Google Ads accounts
• Experience managing substantial advertising budgets and controlling spend throughout the month
• Hands-on experience building and optimising landing pages
• Experience managing campaigns across different industries and delivering results against defined performance targets
• Practical experience using AI assistants or agents, such as Claude, ChatGPT or Gemini, to analyse campaigns and improve workflows

Benefits

• Competitive salary
• Flexible work arrangement
• Opportunity to work with a digital marketing agency
• Access to AI tools and platforms

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