Marketing Lead

Role Overview

The client is looking for a hands-on Marketing Lead to build and execute the company’s growth marketing strategy across website conversion, lead generation, email automation, and paid advertising. This is an execution-focused role for someone who can build landing pages, write compelling copy, launch campaigns, configure tracking, and analyse performance independently.

What You Will Do

The key responsibilities include website & conversion optimisation, lead generation & email marketing, paid advertising & campaign management, and analytics, reporting & growth.

Why It Might Be a Fit

The ideal candidate will have at least 4 years of hands-on experience in performance marketing, growth marketing, or a closely related digital marketing role, and will be able to demonstrate campaign performance using actual metrics.

Requirements

• At least 4 years of hands-on experience in performance marketing, growth marketing, or a closely related digital marketing role
• Demonstrated experience independently planning, building, and optimising paid advertising campaigns on both Meta Ads and Google Ads
• Able to demonstrate campaign performance using actual metrics, such as advertising spend, cost per lead, cost per sign-up, customer acquisition cost, or return on ad spend
• Experience building and optimising websites and landing pages using Webflow or similar platforms, with the ability to execute changes independently
• Practical experience with email marketing, CRM platforms, and marketing automation, such as HubSpot, Klaviyo, ActiveCampaign, or equivalent tools
• Strong working knowledge of GA4, conversion tracking, advertising pixels, UTM parameters, and marketing performance reporting
• Strong copywriting skills, with the ability to write clear, persuasive messaging for different audiences and stages of the customer journey
• Comfortable using AI tools regularly to accelerate copywriting, creative development, research, campaign optimisation, and performance analysis
• Analytical and commercially minded, with the ability to connect marketing activity to sign-ups, customer acquisition costs, and revenue
• Highly autonomous and comfortable building marketing systems from scratch, testing ideas, and taking ownership of results

Benefits

• Dental insurance
• Vision insurance
• Paid holidays

Tagged as: Google Analytics, HubSpot