Social Media and Marketing Manager

Role Overview

The Social Media & Marketing Manager will lead the digital presence, content strategy, and local marketing for four downtown Winston-Salem venues. The role requires a creative, outgoing storyteller who can juggle multiple brands at once.

What You Will Do

Key responsibilities include owning and managing social media profiles, building and running content calendars, capturing and editing photos and videos, and planning and launching campaigns for holidays, seasonal menus, and events.

Why It Might Be a Fit

The ideal candidate will have a strong writing and editing skills, experience with social media and marketing, and a portfolio of photography and/or video creation. They will also be able to interpret performance data and share clear, actionable findings.

Requirements

• Bachelor’s degree in marketing, communications or a related field preferred, or an equivalent combination of education and experience.
• 3+ years of social media or marketing experience, including at least 1 year in hospitality, restaurants, hotels or events.
• Ability to manage four distinct content plans and calendars at the same time while keeping deadlines, accuracy and brand voice on track.
• A creative eye for timely content opportunities and revenue-driving marketing ideas.
• Strong writing and editing skills across social captions, emails, press materials, web copy and event listings.
• Working knowledge of Meta Business Suite, scheduling tools such as Sprout Social, Later or Hootsuite, and mobile video editing tools such as CapCut.
• Canva proficiency required; Adobe Express, Photoshop or similar creative tools preferred.
• Working knowledge of paid social, Google Ads and Google Analytics preferred.
• Proficient in Microsoft Office, including Outlook, Word, Excel and PowerPoint.
• Ability to interpret performance data, calculate percentages and basic financial measures, and share clear, actionable findings.
• Understanding of hospitality, restaurant, tourism or entertainment marketing and what it takes to run a promotion operationally.
• An outgoing, professional presence with guests, managers, influencers, media and community partners.
• Ability to work independently within established strategies, budgets, approval processes and brand standards, while adapting to changing priorities.

Benefits

• Flexible scheduling
• Access up to 40% of your earned wages before payday with PayActive
• Paid Time Off (PTO) and Paid Holidays
• Full healthcare benefits: medical, dental, and vision
• 401(k) with guaranteed 4% match and no vesting period
• Exclusive hotel and food & beverage discounts