Role Overview
You will own how HydroNeo shows up to farmers and to the industry in Indonesia, Thailand, and our export markets. The ideas, the words, the visuals, the digital growth of FarmOS, and the quality bar behind all of it, with a small team and modern AI tooling to produce far more than a team this size normally could.
What You Will Do
You will own the marketing plan, per quarter, tied to concrete commercial objectives per market: Indonesia, Thailand, our export and global markets. You will translate product capability into positioning and messaging that a farmer understands and a distributor can sell with.
Why It Might Be a Fit
Industry depth, craft and judgement, AI fluency, and team and operations experience are required. You will be based in our Surabaya office, managing 2 to 3 people across Indonesia and Thailand, reporting directly to the Founder and CEO, and travelling occasionally to farms across Java and the region.
Requirements
- 4 or more years in marketing, with at least 2 in a role where you owned content and brand quality rather than only channel execution
- Experience marketing a physical product and a digital product, or clear evidence that you can do both
- Demonstrable genuine interest in agriculture, aquaculture, food production, or an adjacent physical-world industry
- A portfolio of work you conceived, not work you optimised
- Hands-on digital depth
- Strong writing
- Active, current, hands-on use of AI tools in your daily work, at the level of building agents and reusable workflows rather than typing questions into a chat box
- Native or fluent Bahasa Indonesia and strong professional English
- Comfortable managing a small team across two countries, and comfortable giving direct feedback on work quality
- Based in or willing to relocate to Surabaya, working from our office, and eager to travel to farms occasionally
Benefits
- Competitive base salary
- Performance bonus tied to what marketing actually delivers
- ESOP (Employee Stock Options) so you own part of what you build
- Full AI tooling (Claude Team)
To apply for this job please visit join.com.

Follow us on social media