Digital Performance Marketing Manager

Role Overview

We are seeking a Digital Performance Marketing Manager to drive sales growth in the U.S. market through integrated digital paid media and e-commerce retail media programs. This role plans and directly manages campaigns across digital advertising channels and e-commerce platforms.

What You Will Do

The manager will develop annual and quarterly performance marketing strategies, set customer acquisition and conversion goals, forecast sales and advertising performance, and directly manage campaign structure, audiences, keywords, bids, creative, and placement settings across Google Ads, Meta Ads, and e-commerce platforms.

Why It Might Be a Fit

This is a hands-on manager-level role that combines strategic ownership with direct platform execution. The manager will continuously monitor budgets and ROI, identify and implement optimization opportunities through data analysis and testing, and collaborate with Marketing, Brand, Sales, and external partners.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience.
• 3–5+ years of hands-on experience in digital performance marketing, paid media, or e-commerce advertising.
• Demonstrated experience directly managing and optimizing paid advertising campaigns on Google Ads and Meta Ads.
• Experience with at least one major e-commerce or retail media advertising platform, such as Amazon Ads, Walmart Connect, or Instacart Ads.
• Strong understanding of performance marketing metrics, including ROAS, ROI, CAC, CPA, conversion rates, and advertising spend efficiency.
• Proficiency with Google Analytics 4 (GA4), Excel, and advertising platform reporting tools.