Lead Demand/Field Marketer – Mexico

Role Overview

The Lead Field Marketer is responsible for driving demand within Hyland’s named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams.

What You Will Do

Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives. Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.

Why It Might Be a Fit

The Lead Field Marketer collaborates closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to define and deliver integrated field marketing strategy.

Requirements

• Five or more years of B2B marketing experience, including three or more years in a field marketing capacity
• Proven ability to design and execute demand generation programs and events that build pipeline and drive measurable results
• Hands-on experience building and managing account-based marketing (ABM) programs across multi-channel digital platforms
• Strong cross-functional collaboration and project management skills, with the ability to influence stakeholders without direct ownership
• Marketing performance analytics expertise with a data-driven approach to program optimization and ROI reporting