B2B CRM Marketing Manager

Role Overview

As a B2B CRM Marketing Manager at HYROX, you will play a key role in driving affiliation, engagement, and retention across the HYROX365 journey. You will take full ownership of our end-to-end B2B email communications and lifecycle marketing.

What You Will Do

Your key responsibilities include end-to-end B2B email communication, B2B lifecycle journeys, segmented communication, persona-driven B2B strategies, sales alignment, and AI-driven optimization & automation.

Why It Might Be a Fit

We are looking for a motivated and international team member with a genuine passion for fitness and the fitness industry. You will have the opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.

Requirements

• 3+ years of hands-on experience in CRM, Lifecycle Marketing, or Marketing Automation in a B2B environment
• Proven track record working with B2B CRM systems, Marketing Automation platforms, and Email Service Providers (ESPs) / Campaign Management tools
• Practical experience with and a strong interest in using AI-powered marketing tools
• Strong analytical skills with the ability to interpret partner behavior data independently
• Demonstrated experience building dynamic audience segments and executing persona-specific B2B email strategies
• A genuine passion for fitness and the fitness industry (understanding the world of gym operators and coaches is a strong plus)
• English at C1 level; additional languages are a plus

Benefits

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas
• A motivated, international team with a genuine passion for sports and events
• A healthy work-life balance thanks to flexible, trust-based working hours
• A modern office in a top location – right in Hamburg Altona with excellent transport connections
• 28 vacation days to recharge and reset
• A Wellpass membership and discounted lunch options in-house
• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us
• Employee discounts in our HYROX stores