Head of Marketing & Product (m/w/d)

Role Overview

As Head of Marketing & Product (m/f/d) Genesis, you will lead the strategic direction of the Genesis brand and product portfolio in Germany. You will oversee Marketing, Product and Customer Experience, from brand positioning and 360° campaigns to pricing, product strategy and the customer journey.

What You Will Do

Develop integrated 360° communication strategies and national and local campaigns across media, digital and social channels. Define relevant content, initiatives, strategic partnerships and campaign KPIs with a strong focus on lead generation.

Why It Might Be a Fit

You combine strategic thinking with innovation and creativity and demonstrated strong negotiation skills and assertiveness. You are engaged, responsible and flexible, with a pragmatic approach to short-term requirements.

Requirements

• Degree in Business Administration with a focus on Marketing and/or Product Management
• Extensive relevant professional experience
• Very good knowledge of the automotive market and its underlying market dynamics
• Leadership experience as well as experience managing agencies and external service providers
• Strong negotiation skills and assertiveness
• Strong communication skills and enjoy working in cross-functional teams
• Very good written and spoken German and English
• Good MS Office skills and strong presentation capabilities

Benefits

• Individual development opportunities, performance reviews, and annual salary reviews
• Mobile & hybrid working options, full-time or part-time, flexible working hours, and flexible leave days
• Company car with a fuel card for both business and private use
• Employee vehicle leasing program, including attractive terms for family and friends
• Complimentary lunch, subsidized breakfast
• Attractive collective agreement benefits, such as company pension schemes, accident insurance, and employer contributions to capital-forming savings (VL)
• Free parking, including complimentary charging facilities for vehicles leased through the employee program
• Subsidies for fitness activities and a bike-leasing program
• Employee events and prize draws (e.g., tickets for sporting and cultural events)