Brand Marketing Manager

Role Overview

The Brand Marketing Manager will develop and execute brand strategies and annual brand marketing plans for assigned brands, ensuring alignment with business objectives, commercial priorities, brand positioning, and target consumer needs. The role will lead overall brand marketing activities across online and offline channels to strengthen brand equity, consumer engagement, market competitiveness, and sustainable business growth.

What You Will Do

Key responsibilities include developing and executing integrated 360-degree marketing plans across digital, social media, e-commerce, CRM, retail, events, activations, PR, KOLs & influencers, and other relevant channels. The Brand Marketing Manager will also lead end-to-end brand campaigns, product or collection launches, seasonal activities, and key commercial initiatives from strategy development through execution and performance evaluation.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of brand positioning, consumer insights, digital and retail marketing, omnichannel consumer engagement, and market dynamics. They will also have experience managing integrated marketing campaigns, product or collection launches, and commercial marketing initiatives.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field
• 6–10 years of experience in Brand Management, Brand Marketing, Integrated Marketing, Category Marketing, Product Marketing, or related consumer-facing functions
• Experience in Apparel & Fashion, Retail, FMCG, Beauty & Cosmetics, Lingerie, Baby & Kids, Sports, Lifestyle, Consumer Goods, or related industries preferred

Benefits

• Strong career development opportunities
• Competitive compensation package