Role Overview
The Performance & Growth Marketing Manager will work closely with Sales, Development, and Client Relations to generate more funded loans at a lower cost. The role involves owning and optimizing key customer acquisition channels, including Google Ads, SEO, AI Search, and website conversion optimization.
What You Will Do
The Performance & Growth Marketing Manager will manage and optimize Google Ads campaigns, identify underperforming spend, improve efficiency, and scale campaigns that drive funded loans. They will also develop strategies to improve visibility in AI-powered search experiences and establish AI search benchmarks.
Why It Might Be a Fit
The ideal candidate will have 3+ years of experience in Performance Marketing, Growth Marketing, Paid Search, or Digital Acquisition, and hands-on experience managing Google Ads campaigns with measurable business outcomes.
Requirements
- 3+ years of experience in Performance Marketing, Growth Marketing, Paid Search, or Digital Acquisition
- Hands-on experience managing Google Ads campaigns with measurable business outcomes
- Proven SEO experience including technical SEO, on-page optimization, and performance analysis
- Strong proficiency with Google Analytics 4 (GA4), Google Search Console, Looker Studio, Excel, and Google Sheets
- Strong understanding of CAC, CPL, conversion rates, attribution, and revenue-based performance measurement
- Experience designing and analyzing A/B tests with statistically sound decision-making
- Experience leveraging AI tools to improve marketing execution and productivity
- Excellent written communication skills with the ability to translate data into actionable recommendations
Benefits
- Health and dental benefits
- Hybrid work environment
- Professional growth opportunities
- Direct ownership of key growth channels
- A visible role where your work has a measurable business impact
To apply for this job please visit icebergfinance.bamboohr.com.
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