Martech Operations Lead

Role Overview

The Martech Operations Lead is the product owner and project lead for IDMe’s Martech stack, including its tools and processes. They support both consumer (B2C) and business-to-business (B2B) marketing, turn Marketing’s needs into clear requirements, sequence the work against agreed priorities, and drive delivery. They make sure the data Marketing collects is accurate, consistent, and ready for campaign measurement, modeling, and reporting.

What You Will Do

The Martech Operations Lead will own product and project management, platform expertise and administration, solution design that scales, measurement best practices, identity, audiences, and behavioral analytics, and privacy, preferences, and consent.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in marketing technology, marketing operations, or technical product or program management for marketing platforms, including leading cross-team work from requirements through launch. They will have experience guiding and mentoring others, leading cross-functional work without direct authority, and working in an early-stage, evolving team.

Requirements

• 8+ years in marketing technology, marketing operations, or technical product or program management for marketing platforms
• Experience guiding and mentoring others, and leading cross-functional work without direct authority
• Deep platform knowledge in at least two of messaging and lifecycle, CDP or reverse ETL, and marketing automation (B2C or B2B)
• Working SQL, and comfort reviewing data schemas, audiences, and pipelines with analytics engineers
• Strong understanding of measurement and tracking (tagging standards, server-side and conversion tracking, data for attribution)
• Experience with consent, preference management, and privacy requirements such as GDPR and CCPA
• Hands-on experience using AI and agentic workflows to improve efficiency

Benefits

• Comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
• Basic and voluntary life and AD&D insurance
• 401(k) with company match
• Parental leave
• Unlimited paid time off subject to the terms and conditions of the PTO policy
• Short and long-term disability insurance
• Accident and critical illness insurance
• Referral bonus policy
• Employee assistance program
• Pet insurance
• Travel assistant program
• Wellbeing and childcare discounts
• Benefit advocates
• Learning and development benefit