Product Marketing Manager, Consumer

Role Overview

ID.me is a digital identity wallet that simplifies how individuals securely prove their identity online. The Product Marketing Manager, Consumer will own the marketing that shapes how individuals experience, trust, and complete their journey with ID.me.

What You Will Do

The role will involve owning positioning and messaging for ID.me’s consumer-facing digital identity wallet and verification experience, partnering with Product, Trust & Safety, and Legal to translate privacy and security practices into consumer-facing communication, and driving transactions growth with improved product messaging.

Why It Might Be a Fit

The ideal candidate will have 8 years of experience in product marketing, ideally with exposure to regulated, trust-sensitive, or security/identity categories, and excellent written communication skills.

Requirements

• 8 years in product marketing
• ideally with at least some exposure to regulated, trust-sensitive, or security/identity categories
• experience working with Product, Eng and Design functions on launches, product overviews and positioning, and lifecycle
• comfort working with data on funnel/completion metrics, not just brand awareness metrics
• experience partnering with Legal, Trust & Safety, or Compliance functions on external-facing language
• excellent written communication skills