CRM Analyst SR

Role Overview

The team manages the end-to-end ecosystem of communication, transforming business demands into high-impact communication journeys. The CRM Analyst SR will lead the governance and planning of the unified calendar of deliveries, evaluate complex demands, and monitor the health of launches.

What You Will Do

The CRM Analyst SR will lead the governance and planning of the unified calendar of deliveries, evaluate complex demands, monitor the health of launches, and conduct investigations and incident treatments.

Why It Might Be a Fit

The ideal candidate will have solid experience in strategy, governance, and CRM/Marketing operations, and advanced domain in data governance strategies, audience management, and advanced segmentation.

Requirements

• Solid and proven experience in strategy, governance, and CRM/Marketing operations
• Advanced domain of enterprise marketing automation platforms (Braze, Salesforce Marketing Cloud or similar)
• Advanced domain in data governance strategies, audience management, and advanced segmentation
• Experience with user lifecycle-focused journeys (retention, engagement, onboarding, and reactivation)
• Deep knowledge of CRM metrics (Open Rate, CTR, Conversion, Churn, Deliverability, Opt-out) and ability to correlate them with business metrics
• Solid experience in designing, executing, and analyzing statistical A/B and multivariate tests
• Knowledge of BI and Analytics tools (Looker, Databricks or similar) for building deep analyses and reports
• Proven ability to manage stakeholders of different levels and articulate between business needs and CRM
• Sharp systemic vision and high analytical capacity to solve complex problems
• Excellent communication skills, both verbal and written, with the ability to lead strategic discussions
• Proactive profile, with a focus on continuous improvement, innovation, and governance of processes
• Ability to mentor and develop technical professionals with lower maturity