Senior CRM Analyst

Role Overview

The Senior CRM Analyst will lead and sustain fronts of commercial automation, data governance, and performance of the B2B funnel in the CRM and Growth team of iFood. They will design, parameterize, and maintain multichannel journeys via Salesforce Marketing Cloud and messaging platforms for email and WhatsApp.

What You Will Do

The Senior CRM Analyst will implement optimizations in Automation Studio and Journey Builder, ensure technical alignment for A/B testing, manage HSM templates and WhatsApp firing routines, and execute SQL queries for segmentations, audits, data reconciliations, and performance analysis.

Why It Might Be a Fit

The Senior CRM Analyst will work in synergy with Growth, AI, Content, Data, and Operations teams, and act operationally when necessary to generate interest and schedule commercial meetings.

Requirements

• Advanced knowledge of Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Data Extensions
• Advanced SQL skills for segmentation, audit, and reconciliation between data sources
• Experience with WhatsApp messaging at scale and template management
• Knowledge of integration between Marketing Cloud and Salesforce Sales Cloud and field governance
• Experience in building multichannel journeys and automation-oriented B2B funnels
• Analytical orientation to transform data into recommendations and executive presentations
• Disciplined organization and ability to manage multiple cadences simultaneously with live documentation
• Clear communication to articulate technical and commercial needs and collaborate with multiple teams
• 80/20 focus mentality

Benefits

• Design, parameterize, and maintain multichannel journeys via Salesforce Marketing Cloud and messaging platforms for email and WhatsApp
• Implement optimizations in Automation Studio and Journey Builder and ensure technical alignment for A/B testing
• Manage HSM templates and WhatsApp firing routines, monitoring delivery rates and diagnosing delivery failure
• Ensure data flow integrity and integrations between Marketing Cloud messaging and Salesforce Sales Cloud, including field governance and rules for passing the baton
• Execute SQL queries for segmentations, audits, data reconciliations, and performance analysis
• Build end-to-end funnels, create journey scores for prioritization and lead routing, and propose actionable improvements
• Structure executive presentations with clear storytelling, report results, and action plans to leadership and stakeholders