Role Overview
The Sr. Growth Marketing Manager owns paid growth, end to end, for an assigned country or cluster of countries, and is accountable for the new-customer and revenue outcomes those markets deliver. This is a senior individual-contributor role on the Global Growth Marketing team.
What You Will Do
Own performance channels end to end for your assigned country(ies), set the channel and campaign structure, bidding strategy, audience and feed strategy, and launch cadence; run weekly optimization and monthly reallocation against combined-return targets.
Why It Might Be a Fit
The role sits at the intersection of three disciplines: performance channel management, paid platform expertise, and performance marketing domain knowledge.
Requirements
- Hands-on, current expertise in Google Ads and Meta Ads at scale, including Performance Max, Demand Gen, Advantage+ Shopping, Conversions API and value-based bidding.
- Demonstrated use of media mix modelling and incrementality testing to change budget decisions, not just to report on them.
- Strong analytical ability: fluent in SQL or comfortable working in a lakehouse / BI environment (e.g., Databricks, Looker, Tableau), able to build your own analyses rather than wait for a request to be fulfilled.
- Proven performance creative judgment: you have written briefs, run structured creative tests and can show how creative changed your results.
- Clear written and verbal communication with senior stakeholders; comfortable owning a number in a room of executives.
- Operates independently, sets own priorities, and delivers outcomes without a team reporting to you.
To apply for this job please visit iherb.wd5.myworkdayjobs.com.
Follow us on social media