Role Overview
The Senior Marketing Operations Specialist will own marketing analytics end to end, serving as the go-to expert on marketing’s contribution to pipeline and revenue. Primary objectives include owning the reporting and analytics capabilities that measure the marketing funnel from first touch through closed business, and building out and managing components of the marketing analytics stack and data architecture so that marketing and sales leaders can rely on a single, trusted view of performance.
What You Will Do
Own the design, creation, and management of standardized reports, dashboards, and KPIs for marketing and the lead-to-opportunity funnel. Visually represent results and deliver actionable insights and data-driven recommendations to marketing and sales stakeholders on a regular cadence.
Why It Might Be a Fit
The ideal candidate is passionate about developing and implementing strategies that support both the marketing and sales organizations, and enjoys translating complex data into clear recommendations for tactical execution plans, quarterly business reviews, and planning cycles.
Requirements
- Bachelor’s degree required; an emphasis in Business, Finance, Economics, Statistics, or a related analytical field is preferred.
- 3-5+ years of marketing analytics, marketing operations, or sales operations experience in B2B SaaS required.
- Hands-on experience with Salesforce.com required, along with working knowledge of BI tools such as Domo, PowerBI, and analytics tools such as Full Circle Insights.
- Solid understanding of B2B marketing analytics, including funnel and waterfall frameworks, attribution modeling, and UTM tracking.
- Advanced Excel skills and proficiency with the MS Office Suite.
- Experience with Marketo, RingLead, and ZoomInfo is a nice to have.
To apply for this job please visit jobs.ashbyhq.com.
Follow us on social media