Product Marketing Manager

Role Overview

As a Product Marketing Manager, you will be responsible for deeply understanding the market and making our products highly visible as part of a compelling proposition for customers. You will own the go-to-market strategy, defining who to target, with what message, through what channels, and lead that thinking in close partnership with product, engineering, sales, support, and marketing teams.

What You Will Do

Your responsibilities will include owning positioning and messaging for the Playout and Infrastructure portfolio, leading go-to-market strategy, developing high-impact content, equipping the sales team with tools to compete and win, and owning Imagine’s voice in the market through website, blog, and press content.

Why It Might Be a Fit

To be successful in this role, you will need a track record in product marketing within the context of a complex broadcast technology or infrastructure vendor, in-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets, and experience with market positioning, business development, and competitive analysis.

Requirements

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and strong customer orientation
• Ability to develop strategic relationships and sell the vision; ability to influence at multiple levels of an organization
• Strong and effective oral and written communication skills
• Intellectual curiosity and the ability to deliver business insight
• Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment; able to manage competing priorities and drive to results across diverse teams and stakeholders
• Comfortable leveraging AI tools to accelerate research, content development, and analysis — using technology to work smarter and deliver higher-quality output faster