Growth Marketing Lead

Role Overview

The Growth Marketing Lead owns credit card acquisition across Imprint’s partner credit card programs, building channels from an early stage, establishing operating infrastructure, and delivering against approved account, cost per account, and credit quality targets.

What You Will Do

The role involves developing acquisition plans, allocating budgets, partnering with GMs and Product, running the channel layer of Imprint’s acquisition engine, and building and maintaining acquisition playbooks and operating standards.

Why It Might Be a Fit

The ideal candidate has 7-10+ years of performance or direct marketing experience, a demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, and experience working directly with Credit and Risk teams.

Requirements

• 7 to 10+ years of performance or direct marketing experience
• Hands-on experience running prescreen or ITA direct mail programs
• Demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality
• Working knowledge of credit card marketing regulation
• Hands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail
• Strong analytical capability: card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testing
• Experience building operating processes, including cadences, SLAs, and playbooks, in addition to running campaigns

Benefits

• Competitive compensation
• Equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare
• Additional health coverage
• 20 weeks of paid parental leave for the primary caregiver
• 8 weeks of paid parental leave for all new parents
• Access to industry-leading technology
• Diverse and inclusive workplace