Senior Lead Product Marketing Manager

Role Overview

As Lead Product Marketing Manager (B2B), you will ideate and execute within Imprint’s B2B product marketing to drive awareness, adoption, and upsells. This is a senior individual contributor role with direct accountability for how Imprint tells its story to partners, prospects, and the market.

What You Will Do

You will act as a storyteller and executor for B2B marketing: translating product launches and partnership outcomes into compelling case studies, sales materials, and overall b2b product positioning that makes Imprint’s partner-facing narrative come to life.

Why It Might Be a Fit

What Success Looks Like in the First 90 Days: Create and iterate on sales collateral and pitch decks reflecting recent product launches, Developed long-form case studies in active partnerships, Adding to Imprint’s new B2B blog including content strategy, structure, and posts, Established strong working relationships with Brand, BD, Risk, and GM stakeholders, Demonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputs.

Requirements

• Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
• Exceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audience
• Fintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
• Proven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbook
• Proficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrative
• Experience running a lean PMM function — able to own outcomes without the support of a large, structured team

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units