Lifecycle & CRM Manager

Role Overview

Indeed Flex is hiring a Lifecycle & CRM Manager to own and evolve the end-to-end worker lifecycle communications strategy for the US, covering onboarding, activation, education, retention, and re-engagement. The role requires staying close to worker behavior, pain points, and city-level marketplace demand to identify where communications can remove friction, influence behavior, and improve the worker experience.

What You Will Do

The manager will map and optimize lifecycle journeys by city and audience to improve funnel conversion, worker enablement, and long-term engagement. They will develop compelling, audience-relevant content across email, SMS, push notifications, and in-app communications, and build and manage automated lifecycle journeys in Braze.

Why It Might Be a Fit

The ideal candidate will have strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications, and a proven track record of delivering measurable business results through experimentation.

Requirements

• Strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications
• A strong understanding of customer behavior, lifecycle journeys, and how communications can influence conversion, engagement, and retention
• Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications, and in-app messaging
• A track record of delivering measurable business results through experimentation, including journey optimization, A/B testing, and performance analysis
• Strong analytical skills, with experience using customer data, segmentation, and behavioral insights to identify opportunities and make decisions
• Hands-on experience with Braze or a similar CRM, marketing automation, or customer engagement platform
• Proven experience using AI tools such as Cursor, Claude and ChatGPT to create content, analyze customer insights, prototype new ideas, build lightweight solutions and improve the speed and quality of execution
• Strong creative and editorial judgment, with the ability to develop clear, engaging, and audience-relevant messaging in English, and to direct Spanish-language variants where the market needs them

Benefits

• Medical, Dental, Vision, and 401K
• Access to Company & Employee Benefits
• 25 days PTO (prorated) + Birthday Off
• 8 Paid Holidays
• Duvet days (1⁄2 day off every quarter)
• Volunteer days

Tagged as: Data Analysis