Head of MarTech & Personalisation

Role Overview

The Head of MarTech & Personalisation ensures every inDrive user sees the right service, offer, and communication at the right moment, driving app usage and growth.

What You Will Do

Define strategy, build and lead a team, and be accountable for personalisation’s impact on multi-vertical growth, owning the orchestration layer, personalisation, communications platform, MarTech stack strategy, and experimentation.

Why It Might Be a Fit

This role sits at the intersection of Product, Marketing, and Data, requiring a clear split of ownership and influencing campaign content, offer business rules, ads inventory rules, and predictive models.

Requirements

• defines strategy
• builds and leads a team
• accountable for personalisation’s impact on multi-vertical growth
• owns the orchestration layer
• personalisation of the main screen and cross-sell placements
• communications platform
• MarTech stack strategy
• experimentation that proves impact