Brand Marketing Manager, Content & Audience

The Brand Marketing Manager role is responsible for building and enhancing the visibility, reputation, and equity of portfolio brands. The ideal candidate will have proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels.

Requirements

• Proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels.
• Strong ability to define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone.
• Experience in designing and implementing brand-focused campaigns that drive awareness, engagement, and audience growth.
• Data-driven mindset with a focus on embedding analytics into brand strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including content marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple brand campaigns and initiatives simultaneously.
• Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world