Marketing Manager (B2B)

Role Overview

The Marketing Manager (B2B) will lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

What You Will Do

The ideal candidate will have proven experience in B2B marketing with a strong track record in demand generation, lead funnel management, and pipeline contribution. They will be responsible for designing and executing integrated demand generation campaigns to drive qualified leads through the funnel, collaborating with commercial and sales teams to align on lead qualification, and developing and implementing targeted ABM strategies for high-value accounts and strategic prospects.

Why It Might Be a Fit

The Marketing Manager (B2B) will be a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.

Requirements

• B2B Marketing Expertise
• CRM & Marketing Automation Proficiency
• Data Analytics & Reporting
• Digital Marketing Channels
• Lead Generation & Conversion
• Sales Collaboration

Benefits

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development