Marketing Manager (B2C)

Role Overview

The ideal candidate will lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis, developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.

What You Will Do

Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region, leveraging digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers.

Why It Might Be a Fit

The ideal candidate will have a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing, with strong communication and presentation skills and the ability to engage diverse audiences.

Requirements

• Proven track record in a marketing role with demonstrated expertise in digital marketing channels including SEM, email marketing, paid and organic social media, and events
• Strong acumen in digital marketing analytics and data analysis with the ability to translate insights into actionable marketing strategies
• Deep understanding of customer needs and market dynamics within the academic or research environment
• Highly self-directed with the ability to execute marketing strategies independently and integrate cross-channel initiatives efficiently
• Strong focus on campaign effectiveness, audience engagement, and marketing ROI through data-driven decision making
• Creative problem-solving combined with analytical rigor and project management excellence
• Outstanding communication and presentation skills with the ability to engage diverse audiences
• Demonstrated success in internal and external stakeholder management

Benefits

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development