Marketing Manager

Role Overview

We are looking for a Marketing Manager to support the marketing efforts of our Consumer segment. This role will be a 12-month contract position on a hybrid basis working from Menara Skymind. The Marketing Manager will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget.

What You Will Do

Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives. Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.

Why It Might Be a Fit

An entrepreneurial spirit, goal-oriented and self-motivated. Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously. Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers.

Requirements

• Bachelor’s degree in marketing or related field or relevant experience
• Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization
• Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing
• Proven track record of delivering holistic insight-based marketing campaigns with multiple touchpoints and event marketing campaigns, as well as managing logistical arrangements
• Budget management experience
• Database development and growth including segmentation / personalization
• Able to build strong business relationships. Well-developed presentation skills
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
• Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world