Role Overview
The Marketing Manager will lead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami and CPHI Americas. The role requires driving exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.
What You Will Do
Key responsibilities include developing and executing annual marketing plans, conducting market research and competitive analysis, defining target audience segments, managing marketing budgets, and optimizing ROI across all channels and campaigns.
Why It Might Be a Fit
The ideal candidate will have a proven track record of developing and executing successful multi-channel marketing campaigns, experience managing marketing budgets and demonstrating ROI, and a strong understanding of SEO, SEM, email marketing best practices, and social media strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry
- Proven track record of developing and executing successful multi-channel marketing campaigns
- Experience managing marketing budgets and demonstrating ROI
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
- Experience with CRM systems, particularly Salesforce
- Knowledge of marketing automation platforms (HubSpot, Eloqua, or similar)
- Strong understanding of SEO, SEM, email marketing best practices, and social media strategies
Benefits
- Great community: a welcoming culture with in-person and online social events
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning
- Time out: 15 days PTO rising to 20 after three years and 25 after six years
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
To apply for this job please visit jobs.smartrecruiters.com.
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