Product Marketing Manager, Attendee

Role Overview

The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. In this role, you will focus on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives.

What You Will Do

You will align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer centric, and deliver measurable business outcomes.

Why It Might Be a Fit

You will emphasize collaboration, agility, and continuous improvement to drive attendee growth, engagement, and satisfaction.

Requirements

• Proven experience in attendee marketing or product marketing
• Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes
• Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities

Benefits

• Great community: a welcoming culture with in-person and online social events
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• The chance to collaborate with teams around the world