CRM AI Enablement Manager

Role Overview

The CRM AI Enablement Manager will lead the identification, prioritization, and scaling of AI capabilities across CRM processes, customer journeys, and commercial operations. This role acts as a key bridge between Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI teams, ensuring AI investments translate into measurable business value and sustainable adoption.

What You Will Do

Responsibilities include defining and driving the CRM AI roadmap, identifying high-impact use cases, assessing emerging AI capabilities, recommending investment priorities, and maintaining and governing the CRM AI opportunity portfolio.

Why It Might Be a Fit

The ideal candidate will have a proven track record leading cross-functional initiatives, a strong understanding of CRM processes, and experience developing business cases, roadmaps, and value realization frameworks.

Requirements

• Bachelor’s degree in Business, Engineering, Information Systems, Analytics, or related field.
• 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
• Proven track record leading cross-functional initiatives across business, data, and technology.
• Strong understanding of CRM processes (Sales, Service, Customer Experience).
• Experience developing business cases, roadmaps, and value realization frameworks.
• Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
• Strong analytical mindset and experience with KPI frameworks and executive reporting.
• Excellent stakeholder management and communication skills.