Role Overview
The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality leads.
What You Will Do
Develop demand generation strategies, manage and execute campaigns, monitor and analyze performance, conduct market research, and collaborate with cross-functional teams.
Why It Might Be a Fit
The ideal candidate will have 6+ years of experience in demand generation, digital marketing, or a related field, with strong analytical skills and experience with web analytics tools.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Engineering, Communications, or a related discipline.
- MBA (Marketing) or Post Graduate qualification in Marketing is preferred.
- Minimum 6+ years of experience in demand generation, digital marketing or related field
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Excellent written and verbal communication skills
- Tamil and Hindhi is preferred.
Benefits
- Stock options (Employee Ownership Program)
- Yearly performance-based bonus
- Leave Encashments
- Maternity/Paternity Leaves
- Employee Health covered under Medical, Group Term Life & Accident Insurance
- Employee Assistance Program
- Employee development with LinkedIn Learning
- Employee recognition via Awardco
To apply for this job please visit careers.irco.com.
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