Director of Growth Marketing

Role Overview

The Director of Growth Marketing will lead the execution and optimization of inKind’s marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.

What You Will Do

The Director of Marketing will lead the execution and optimization of inKind’s marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.

Why It Might Be a Fit

We’re looking for someone who wants to build, execute, and see the measurable impact of their work. If you’re energized by turning complex marketing challenges into working solutions, moving quickly, and building growth programs that scale, we’d love to hear from you.

Requirements

• 7+ years of marketing experience, including experience owning and executing growth initiatives
• Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business
• Demonstrated success building and optimizing automated lifecycle marketing programs
• Strong experience with CRM and marketing automation platforms, ideally Braze or similar
• Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives
• Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and LTV
• Ability to use data and analytics tools to evaluate customer behavior and marketing performance
• Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives
• Demonstrated ability to develop and test brand-led creative within performance marketing channels
• Experience leading cross-functional projects and managing marketing resources
• Strong communication, prioritization, and project execution skills
• Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities is a plus