Marketing Lead – B2B & Sales Enablement

Role Overview

We are looking for a Marketing Lead – B2B & Sales Enablement to support our international market and sales activities more effectively. The role combines strategic responsibility with operational implementation, and you will be responsible for the market- and target group-specific translation, the cross-channel implementation, and the connection with concrete sales activities.

What You Will Do

You will lead from our sales, product, and market priorities concrete marketing measures and develop the international channel and campaign plan together with Sales & Business Development and Product Management further.

Why It Might Be a Fit

You will bring your own marketing perspective and connect it with the requirements of Sales & Business Development, Product Management, and Management. You will establish modern tools and AI-supported working methods.

Requirements

• A completed study in the field of marketing, communication, business administration, or a comparable qualification.
• At least five years of relevant work experience in international B2B tech marketing, sales enablement, product marketing, demand generation, or a comparable function.
• Experience in translating sales, market, and business goals into concrete marketing measures, campaigns, and sales enablement materials.
• Understanding of complex, advisory-intensive, and long-term B2B sales processes and experience in working with strategic customers and partners.
• Experience with digital B2B communication, LinkedIn, website content, and planning and evaluating campaigns.
• Familiarity with structured lead management, CRM-like processes, and collaboration between marketing and sales.
• Experience in briefing and managing agencies and external partners.
• Very good PowerPoint and MS Office skills and familiarity with modern digital marketing, content, and collaboration tools.
• Very good German and English skills, advanced intercultural communication skills, and willingness to support selected international events.

Benefits

• Comprehensive onboarding in our technologies, products, and target markets.
• Direct insight into innovative automotive technologies, international customers, and new markets.
• Much design space and the opportunity to actively develop our international B2B marketing, sales enablement, and the connection between marketing and sales further.
• Modern equipment, professional tools, and workplaces that match the level of our technology.
• Individual professional and personal development opportunities, as well as flat hierarchies and short decision-making paths.
• Attractive remuneration with company bonus and 30 days of vacation.
• Company pension, group accident insurance, and international travel insurance – professionally and privately.
• Attractive corporate benefits such as access to the EGYM Wellpass company fitness network with numerous sports, fitness, and wellness facilities.
• Joint team and company events.