Digital Marketing Manager – Technical Marketing & Automation

Role Overview

You will shape the digital transformation of the market for outdoor advertising and the further development of Instore Advertising. You will build and optimize marketing automations in HubSpot, manage the interface between HubSpot and Salesforce, and set up landing pages and forms in WordPress and Elementor.

What You Will Do

You will build and optimize marketing automations in HubSpot, manage the interface between HubSpot and Salesforce, set up landing pages and forms in WordPress and Elementor, track Google Tag Manager, GA4, Consent Mode, UTM conventions, and conversion tracking for our advertising channels, and build reports and dashboards.

Why It Might Be a Fit

You have several years of experience in technical online marketing, in marketing operations, or in a comparable role, and you work structured and data-driven with a good understanding of B2B funnels.

Requirements

• several years of experience in technical online marketing, in marketing operations, or in a comparable role
• in-depth practice with HubSpot (Workflows, Properties, Lists, Scoring), ideally also with Salesforce
• structured and data-driven work with a good understanding of B2B funnels
• experience with Google Tag Manager and GA4 and understanding of consent management
• initial experience in advertising on Google, Meta, and LinkedIn
• basic knowledge of WordPress and Elementor as well as experience in the B2B or media field

Benefits

• Job ticket options
• A central workplace in the heart of the Cologne Südstadt
• Bring your dog simply with you to the office
• Regular team events and casual get-togethers for team spirit
• Corporate benefits with discounts on leisure, fashion, living, technology, travel, and much more
• Company pension plan