Product Marketing Manager

Role Overview

As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust. You’ll bridge product and marketing, shaping positioning, messaging, and go-to-market strategies to grow awareness beyond in-market audiences and deepen our connection with the self-employed.

What You Will Do

Develop and refine product positioning and messaging, lead go-to-market for new products, features, and updates, build and maintain a clear competitive view of the market, and support brand and thought leadership.

Why It Might Be a Fit

You’ll be the voice of the customer, bringing insights from interviews, data, and research to improve the insurance product and marketing. You’ll have a strong writing instinct and passion for turning insights into clear, persuasive copy, and a strategic mindset with hands-on execution.

Requirements

• 5+ years experience in product marketing, brand strategy, or similar roles
• Native-level Dutch
• A strong writing instinct and passion for turning insights into clear, persuasive copy
• A strategic mindset with hands-on execution
• Genuine interest in entrepreneurs and helping them thrive