Product Marketing Specialist

Hybrid Full TimeBarcelona, Catalonia, SpainInstaleap

Role Overview

The Product Marketing Specialist will develop and refine product positioning, value propositions, and messaging across our portfolio. They will translate complex technical capabilities into clear business benefits for enterprise retail decision-makers and build messaging frameworks tailored to different buyer personas, markets, and industries.

What You Will Do

The Product Marketing Specialist will own the marketing workstream for new product launches, features, and product updates, and develop product communication campaigns to increase awareness, understanding, and adoption.

Why It Might Be a Fit

The ideal candidate will have 2+ years of hands-on Product Marketing experience within a fast-paced B2B SaaS environment, with a knack for taking complex engineering and operational features and distilling them into crystal-clear business value.

Requirements

  • 2+ years of hands-on Product Marketing experience within a fast-paced B2B SaaS environment
  • Leading end-to-end go-to-market (GTM) motions, feature rollouts, and multi-channel product communication campaigns
  • Building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision-makers
  • Close cross-functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets
  • Direct involvement in lifecycle marketing, customer adoption, release communications, or customer education programs
  • Working within (or exposure to) eCommerce, logistics, last-mile delivery, marketplace ecosystems, or enterprise retail tech

Benefits

  • Flexible hours
  • Additional days off to vacations
  • Half day off on your birthday
  • Access to Educational Budget
  • Health insurance: Get the attention and care that you deserve. Available in some countries.

To apply for this job please visit instaleap.na.teamtailor.com.

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